Masoom Minawala Mehta is an Indian fashion blogger and entrepreneur. She is the CEO of the fashion portal, Miss Style Fiesta. She is one of the leading Indian lifestyle influencers in the world with over 1 million social media followers.
Masoom Minawala was born on 17 December in Mumbai, Maharashtra. Her zodiac sign is Sagittarius. She did her schooling from Mumbai’s Bombay Scottish School. She was a tomboy in her school days. Masoom actively participated in sports in her school days and was the captain of her school’s football team. Minawala went to H. R. College of Commerce & Economics to pursue B.Com. Thereafter, she enrolled herself for a diploma course in arts. However, she did not like the environment there and after a month dropped out of the course. Soon, she landed a marketing internship with Brand Marketing India. Later, she did internships at big companies, like Calvin Klein. She, then, moved to London and got herself enrolled in the University of the Arts London to pursue a diploma in Fashion Styling.
Height (approx.): 5′ 4″
Hair Colour: Brown
Eye Colour: Black
Family & Caste
Parents and Siblings
Masoom Minawala hails from a family of jewellers. Not much is known about her father. Her mother’s name is Seema Minawala. She has an elder brother, Dhanraj Minawala and a sister, Ruchi Kothari.
Masoom started dating an Antwerp-based diamond merchant, Shailin Mehta, in 2012.
The duo tied the knot with each other in 2016 after dating each other for around four years. Their wedding, popularly known as the #Shailoom wedding, received worldwide attention and was recognized by Vogue, Harper’s Bazaar, and CNN.
Minawala started her career as a fashion blogger. In 2010, she founded the fashion portal, Miss Style Fiesta encompassing personal outfits, inspirations, trend reports and daily low-down of what’s happening in the style circuit. Subsequently, she started creating digital content for world’s leading fashion, luxury, beauty, travel, and lifestyle brands. Minawala has done paid-partnerships with brands like Jimmy Choo, Yves Saint Laurent, Dior, Hakkasan, Gucci, Stella McCartney, Jo Malone, Estee Lauder, and Rawpressery. Her work has been appreciated by numerous national and international publications, including Vogue, Cosmopolitan, and CNN.
In 2013, she founded Fashion Jobs India, a platform for the fashion job seekers and fashion employers.
Minawala has joined a global campaign with Clarins and Grazia to raise funds for the UN’s National School Feeding Programme. She uses her blog, Miss Style Fiesta, as a platform to empower women. Masoom has also created a #WomenInBusiness series on social media in which she shares her personal tips and anecdotes for women empowerment. In 2018, Minawala officially published a series of content to promote mental, physical, and spiritual health. She joined hands with Dharma Bharathi Mission, a Mumbai based NGO to provide food to low-income groups who were massively affected by COVID-19 in 2020.
- Digital Entrepreneur (2010)
- Cosmopolitan E-tailer of the year (2015)
- HSBC Women Entrepreneur of the Year (2016)
- Palladium Spotlight’s Ethnic blogger of the year (2017)
- India’s Best Luxury Fashion Blogger (2019)
- Best Content Creator for Social Samosas’ #30Under30
- Lokmat Award for ‘Most Stylish Blogger’ (2019)
- Street Food: Vada Pav
- Actress: Aishwarya Rai Bachchan
- Travel Destination: Paris
- Fashion Designer: Manish Malhotra
- Minawala enjoys dancing and painting in her leisure time.
- She is fluent in Hindi, English, Gujarati, Marathi, and French languages.
- she is more commonly known as #MissStyleFiesta
- Masoom has also worked for some prominent Indian fashion designers like Manish Malhotra, Anamika Khanna, Abu Jani & Sandeep Khosla, and Sabyasachi.
- When asked about her blog, Miss Style Fiesta, Masoom said,
My blog is a representation of my thoughts and ideas, a daily documentation of style, an outlet for my editorial creativity and simply, my love for all things sartorial. Style, for me, has always been a representation of my personality. How an artist expresses his emotions through his paintings, I express my ideas, my opinions, and my individuality through my content and naturally, this blog. I relentlessly believe in being an inventor of your own style. I have so many days where I can’t imagine wearing anything but yoga pants and there’s no fashion guru in this universe that can stop me.”