Neeta Shah Wiki, Age, Family, Biography & More

Neeta Shah

Neeta Shah (born 1981) is an Indian producer, author, Marketing & Strategy Consultant in Bollywood, and Producer at RDP Pulp Fiction Entertainment. She is a member of the Institute of Chartered Accountants of India and also provides Brand Alliances & Integrations for both Bollywood and Hollywood feature films. Her written works include The Stranger In Me (2019), and Bollywood Striptease (2012).


Neeta Shah was born on Friday, 2 Jan 1981 (age 42 years in 2023) in Mumbai, India. She grew up in the Breach Candy locality of South Mumbai. Her zodiac sign is Capricorn. From the age of fifteen, she was interested in Bollywood but her family’s practical ambitions led her to become a certified chartered accountant. In June 2001, Neeta Shah attained a Bachelor of Commerce degree, and she later studied Accounting and Taxation at Hassaram Rijhumal College of Commerce and Economics, Churchgate, Mumbai. Neeta Shah pursued modelling and was featured on an MTV television show. She also featured in Channel V’s popular fiction show – ‘Roomies’.

Physical Appearance

Hair Colour: Dark Brown

Eye Colour: Dark Brown


Neeta Shah grew up in a half-Parsi, half-Gujarati family in South Mumbai.

Parents & Siblings

There is not much information about her parents and siblings.


Neeta Shah is unmarried and not dating anyone.


In 2012, Neeta Shah joined iRock Media as the Vice President of Business Development. In February 2012, her first novel ‘Bollywood Striptease’ was published by Rupa Publications. iRock Media bought the rights to its film adaptation way before its release. In an interview, Neeta Shah revealed that,

For the first ever time it’s happened in the publishing world in India that the book rights for a film have already been sold even before the book is out in the market. iROCK bought my book rights a week before the book hit the stores. Things are happening so quickly, I can’t believe it. God willing it’s all fallen in place.”

Her second book, ‘The Stranger In Me’ was published in May 2019. It was co-written by Aditi Mediratta Shah, a second-unit director and writer. Neeta Shah produced Noorani Chehra (2022) with the star cast of Nawazuddin Siddiqui and Nupur Sanon. She also co-produced the television show ‘Gamer Log’ billed as first-of-a-kind Indian gaming series, with Abhinay Deo, who is known for films like ‘Delhi Belly’, ‘Force 2’ and ‘Blackmail’, under his production company, RDP Pulp Fiction Entertainment. [1]The Times Of India


The Stranger In Me written by Neeta Shah

The Stranger In Me written by Neeta Shah

Bollywood Striptease written by Neeta Shah

Bollywood Striptease written by Neeta Shah

Neeta Shah at the book launch event of her book The Stranger In Me at Taj Lands End, Mumbai

Neeta Shah at the book launch event of her book The Stranger In Me at Taj Lands End, Mumbai

Neeta Shah with Shazahn Padamsee, Omar Qureshi, and Siddhartha Jain on the book launch event of her book Bollywood Striptease.

Neeta Shah with Shazahn Padamsee, Omar Qureshi, and Siddhartha Jain on the book launch event of her book Bollywood Striptease.


Neeta Shah has co-produced and handled the marketing for several films.

Revolver Rani-marketing handled by Neeta Shah

Revolver Rani-marketing handled by Neeta Shah

Noorani Chehra produced by Neeta Shah

Noorani Chehra produced by Neeta Shah

Grand Masti-marketing handled by Neeta Shah

Grand Masti-marketing handled by Neeta Shah


  • Grand Masti
  • Revolver Rani
  • The Xpose
  • Heartless


  • Roar: Tigers of the Sundarbans
  •  Koyelaanchal
  • Kya Dilli Kya Lahore
  • Kaun Kitne Paani Mein


  • Jai Gangaajal
  • Saat Uchakkey
  • 30 Minutes


  • Laali Ki Shaadi Mein Laaddoo Deewana
  • Babumoshai Bandookbaaz
  • Daddy
  • Coffee with D
  • Haseena Parkar
  • Dear Maya


  • Bhaiaji Superhit
  • Hotel Milan
  • Saheb, Biwi Aur Gangster 3


  • Fraud Saiyaan


  • Chehre


  • Noorani Chehra
  • Gamer Log (TV Show)

Net Worth

On June 1, 2023, Neeta Shah had a net worth of approximately $5 Million.


  • Films: Her favourite films include, Maine Pyaar Kiya (1989), DDLJ (1995), Jo Jeeta Wohi Sikandar (1992), 3 Idiots (2009), and Delhi Belly (2011).
  • Story genre: Romantic


  • The film industry receives value addition from Neeta Shah’s Pulp Fiction Entertainment, which offers 360-degree marketing solutions through creative, unique brand tie-ups, unconventional creative conceptualization and execution of film promotional events, and strategic planning and execution of media buys and city promotions.
  • In an interview, when asked about her book ‘Bollywood Striptease’, Neeta Shah stated,

    I wanted to pen down my experiences. It’s not only my own experiences but my friends too. 75% of the content is real. I can’t take names or I’ll get in deep trouble. Honestly, the writer in me was unlocked by my mentor and IROCK CEO, Siddharth Jain. He was the one who told me that I could write. One thing led to another and here I am waiting for my book to get launched this evening.”

  • She has donated to numerous Indian charities as a philanthropist. Neeta Shah is a frequent speaker at business gatherings and a vibrant part of the Indian business community.
  • While talking about her book Bollywood Striptease in an interview, Neeta Shah revealed her intention to expose the dark side of Bollywood by saying,

    Stripping Bollywood naked, showing both its seedier and brighter sides.” [2]The Economic Times

    She also talked about the title of her book and said,

    When I started writing the book and finished writing, I thought – What can be the apt name for the book? The idea came about from a naive coffee conversation while briefing my friends about the many real-life incidents that my friends have gone through in the film industry. Some were really heartbreaking, while some were success stories too. The book was factual but fictionalised and the only name that came to my mind was Bollywood Striptease because it ‘Strips Bollywood Naked’.”

  • Rohit Jain, Managing Director of South Asia and Networks – Emerging Markets Asia at Lionsgate talked about the web series Gamers Log and said,

    Esports is a booming industry in India; 350+ million online gamers were recorded last year, and it’s an upward growth from here. ‘Gamer Log’ will essentially showcase the lives of these very Gamers. We look forward to working with Abhinay and Neeta on a show that will be funny, youthful and mainstream.”

  • She is a fitness freak and often posts photos and videos of her workout on social media.
    Neeta Shah in her gym
  • There is a section in Neeta Shah’s book Bollywood Striptease, called ‘Red Alert’ that comes after a few chapters. In an interview, she said,

    It is to caution people about certain aspects that commonly happen and take place in Bollywood. Each ‘Red Alert’ segment is scandalising.”

  • Her upcoming novel, “Passion. Dreams. And Everything Other,” is set in the Bollywood industry and has an interesting twist that explores the idea of parallel lives.
  • In an interview, the co-producer Neeta Shah described the show ‘Gamer Log’ as,

    A unique concept with peculiar characters who are quirky yet extremely relatable”. [3]Indian Television

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