Ishita Yashvi is an Indian woman entrepreneur. She has diverse experience in marketing, public relations, and the media industry. She is a consumer behaviour analyst with a deep understanding of buying patterns. She is the co-founder of a cloud kitchen named ‘Cross Border Kitchens,’ which is established in New Delhi. She is also a social media influencer with over 63k followers on Instagram.
Ishita Yashvi was born on Saturday, 11 December 1982 (age 39 years; as of 2021) in New Delhi. Her zodiac sign is Sagittarius. She received her school education at Bal Bharti Public School, New Delhi. She then completed her Bachelor’s degree in Political Science from Sri Venkateswara College in New Delhi. Later, she went to IILM, New Delhi to pursue her Mass Communication degree. Ishita Yashvi’s LinkedIn Account
Height (approx.): 5′ 6″
Hair Colour: Black
Eye Colour: Black
Parents & Siblings
Her mother’s name is Sudha Yashvi. Her mother raised her as a single parent.
She has a sister named Umang Vanshika, and she is a make-up artist.
Husband & Children
She is unmarried.
Ishita Yashvi started working as an Assistant Copy Editor at Marie Claire (Outlook Group Publication) in 2007. In August 2008, she started working as a Senior Editor at Images Multimedia Pvt Ltd. In 2010, she began working as a Deputy General Manager in Marketing at DLF till 2018. In February 2018, she worked as Head of Marketing at Forest Essentials, and she left the job in December 2018. In January 2019, she launched her own restaurant named ‘Cross Border Kitchens’ and the menu of this kitchen serves the dishes like Biryani Central, BroMomo, AIM Burger, Chutney Indi, Pind Patiala, Irfan Bhai, The Meal Bowl. In 2021, she also started working as a Consulting India Head at Indē Wild. She often contributes her articles on food to various Indian magazines and tabloids.
According to Ishita Yashvi, the trends that rose amid the COVID-19 pandemic in food were-
Safety & Hygiene- This is the most important focus for any establishment currently both for delivery and backend operations at the kitchen. Fitness foods – According to recent studies, healthy foods category are picking steam. DIY foods kits – These kits have become an interesting trend right now. It comes with an amalgamation of ingredients directly to the consumer to assemble & cook at home minimizing the risk of infection.”
Ishita Yashvi also writes feministic quotes.
- Ishita Yashvi drinks alcohol occasionally.
- According to Ishita Yashvi, she likes to wear statement jewellery, bright colours, dressy sarees, juttis and vibrant dupattas.
- In 2017, she was honoured with the New Delhi Brand Leadership award.
- In an interview with a media house, she was asked about her personal style. She then stated,
I remember mixing and matching my Indian outfits when traditional Indian wear wasn’t as cool as it is now. I remember growing up with not many good Indian brands, unlike now. So I always picked up fabric, styled it myself and got it stitched back then. When girls my age, when I was younger, would pick LBDs, I’d opt for a halter blouse with a saree. Traditional Indian style has always defined me.”
- On her social media account, she often endorses several beauty and clothing products.
- In a conversation with a media house, Ishita Yashvi was asked about her business model, and how she started her food venture and the idea behind it. She then answered,
The idea for Cross Border Kitchens (CBK) was conceived over a dinner table conversation between four friends – Ahsan Qureshi, Ishita Yashvi, Mayank Singh, and Mohit Mehta. Our love for great food and our passion for hosting and feeding others got us together to create a unique business model.”
She further added that Cross Border Kitchens was a cloud kitchen. She narrated,
In early 2019 we launched Cross Border Kitchens – a multi-brand, multi-vertical food-tech company. We are using our cloud kitchen network to build an F&B enterprise that lets us introduce an entire universe of food brands across multiple cuisines and price points, distributing it not only online, but also through physical outlets, kiosks, carts, and via catering and through aggregator partners – Zomato & Swiggy.”
- Ishita Yashvi is a dog lover. She often posts pictures of her pet dog on her social media account. The names of her female pet dogs are Biskit, Julie and Hazel.
- In a conversation with a Start-Up Talky media house, Ishita was asked the challenges she faced being a woman entrepreneur. She then replied,
The challenges faced were more entrepreneurial in nature than being specific to a gender. I would advise working women to not carry the guilt of being a lesser homemaker / mom / person.”
She further added the help she was receiving from the government to run her restaurant,
We have ourselves registered with government as MSME. Other than that we have dealt with the same challenges as any other F&B tech start up.”
- Ishita Yashvi is a fitness enthusiast. She does gymming regularly.
- Ishita Yashvi, along with her three school friends, founded Cross Border Kitchens at the beginning of 2019.
- A video interview of Ishita Yashvi on her marketing professional to the entrepreneurial journey.